École Diagonale for Citoyens du Monde — Jean-François Lilti on the Route du Rhum 2018 is a narrative communication campaign designed to highlight the ecological commitment of skipper Jean-François Lilti in service of protecting the world’s oceans, developed for École Diagonale on the occasion of the Route du Rhum 2018.

The founding project of Nicéphore Sloot. An ambitious, immersive transmedia campaign that forged a deep emotional connection with audiences during the Route du Rhum 2018. The project documented — and brought to life — the preparation and ocean crossing of skipper Jean-François Lilti from Saint-Malo to Pointe-à-Pitre. A campaign that proved visionary, inviting younger generations to take action to protect the environment months before the emergence of Greta Thunberg as a global figure.